Customer Experience Redefined

Establish the right CX strategy and improve your company’s business performance with regular monitoring of instant feedback. ASAP Feedback is a powerful tool for process optimization, efficiency improvement and better management. With it, you’ll improve customer satisfaction, retention, and gain the ability to respond immediately to serious issues.

With the ASAP Feedback platform, you are assured of automatic data import, global measuring, reporting in different languages and connection of outputs to your systems. Choose from our predefined solutions or take the route of a customised setup.

We will recommend the appropriate data collection method or combination of methods (online or telephone survey, sms, pop up, QR code or other). We will take into account whether you have a database and which target group you want to target.

With ASAP Feedback you can control various inputs

Customer experience

Measure instant feedback immediately after contact with a key touchpoint or at an important stage in the customers’ lifecycle. Measure satisfaction and loyalty, customer effort or business potential through a short, brief and concise questionnaire.

Employee experience

Ask for a feedback from those who are in daily contact with customers. Because happy employee = happy customer.

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Inside ASAP Feedback

ASAP Feedback has data export to Excel, optimized dashboard for printing or integration with CRM/loyalty programs and many other useful features.

User-friendly dashboard

Data are available immediately after collection. See the latest results or the development over time. Filter by date of trigger, numerous criteria and use various in-built analytical tools. Manage user rights with various access levels.

All the questionnaires in one place

Filter and sort questionnaires according to desired criteria. See all the answers and review text-based questions.

In-depth views

View the results for each respondent in a comprehensive form complemented by information from the CRM or other database.

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Most common feedback collection methods

🟦 Online surveys (CAWI)

Distributed via customer databases or national online panels

🟦 Telephone interviews (CATI)

Often combined with CAWI for broader reach and higher response rates

🟦 Website pop-up surveys

Enable instant feedback in the context of an online visit

🟦 Exit interviews (CAPI)

Face-to-face interviews conducted by an interviewer using a tablet, ideal for in-store or field collection

🟦 Review scraping

Automated collection of public feedback from sources such as Google Reviews

🟦 QR codes

A quick and simple way for customers to leave feedback directly on-site

Meet Tina: Your virtual researcher, redefining how quantitative research gets done

Tina brings a new level of intelligence to your data. She’s SMARTER– detecting hidden patterns, SHARPER – delivering deeper insights, and FASTER – enabling quicker, more confident decisions.

Whether you’re exploring customer or employee experience, Tina works with both open and closed responses, applies the filters you set, and speaks your language. Just ask your question. Tina will deliver the answer as a clear summary, a simple chart, or even a full output in PPT, PDF, Word, or visual format.

What can Tina do for you?

Tina helps you see the bigger picture — and act on it:

  • Summarize results – From executive summaries to SWOTs and final reports, she’s got you covered.
  • Spot key differences – Understand how results vary over time, across channels or customer segments.
  • Analyzes comments – Identifies what customers like, what bothers them, and emerging trends.
  • Flag what matters – Identify weak spots and areas needing urgent attention.
  • Recommend next steps – Suggest what to improve, which KPIs to track, and where change will have the biggest impact.

Key principles of ASAP Feedback solution

🟦 Simplicity

Short questionnaire, fully responsive environment, high return rate

🟦 Automation

Simplification of all processes, elimination of human error, lower costs

🟦 Speed

Fresh client experience, data available immediately after collection

🟦 Friendliness

Interactive applications with hierarchical approaches

🟦 Availability

In London, New York or Paris – always 24/7

🟦 Transparency

Summary reports and detailed analyses, sorting by various parameters

🟦 Urgency

Aligning processes, motivating employees, saving a specific customer

🟦 Security

All data is carefully secured and protected

Extensional modules

Find out how high the bar is in your sector

The NPS Bar is a unique project by NMS Market research that provides an overview of NPS benchmarks for 10 segments in the Czech Republic, Hungary and Slovakia. The data collection delivers more than 30,000 ratings for 300 brands on a quarterly basis. The results are continuously published in a reporting application.

Take control of your reviews and manage your online reputation

Online Reviews Monitoring automatically collects feedback and reviews specific to the store from selected sources, and incorporates this data into online reporting. This means you will never miss a new online review on any of the selected platforms. The key tools are Mutli-site monitoring, AI comment analysis, Online reputation management (Email Alerts, Response options, Benchmarking, KPI monitoring) and Data integration.

Our satisfied clients include

Tesco logo
Komercni banka logo
O2 logo
logo čsob
Mc donalds
Erste Bank logo
Euc canadian medical logo
Nn zivotna pojistovna

Attila Seres

Client Service Manager
attila.seres@nms.eu
Budapest, Hungary
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