Research Studios in a Nutshell
NMS Studios are designed for qualitative research and related client activities. We offer facilities for focus groups, individual interviews, testing, and small-scale meetings—including technical equipment and comfort for clients and respondents.
Brief summary:
- 4 one-way mirror studios: Prague, Bratislava, Budapest
- two newly renovated studios in Prague, available in two sizes
- suitable for focus groups, in-depth interviews, testing, and workshops
- viewing rooms for clients and discreet research observation
- fully equipped facilities: air conditioning, audio, Wi-Fi, technical support
- option for online implementation via verified platforms
- experienced moderators and recruitment, including for specific target groups
When do NMS Studios make the most sense?
You can use our facilities whenever you need to provide respondents and your client team with a professional, comfortable, and discreet setting for qualitative research.
It is mostly suitable for:
- focus groups with 6 to 10 participants
- in-depth interviews and expert interviews
- testing of concepts, packaging, messaging, or prototypes
- client viewings and joint evaluation of interviews
- internal workshops, training sessions, or presentations
What is focus group
A focus group is one of the most commonly used methods of qualitative research. A group of participants discusses a selected topic with a moderator, while the client can observe the discussion from an observation room behind a one-way mirror.
This format helps quickly understand the attitudes, motivations, language, and barriers of the target group. It is suitable, for example, for testing concepts, brands, communications, products, or customer experiences.
If the situation or target group requires an online solution, we can also conduct focus groups remotely.
Studios in Prague
Our Prague studios have been renovated and offer a modern, quiet, and fully equipped environment for high-quality research and other professional uses. They are located in a standalone two-story building with its own courtyard, and the entire space is designed to meet the needs of clients, moderators, and respondents.
The Prague facilities include:
- a large studio
- an interpreters’ room
- a chill-out/creative zone
Our studio is suitable for larger focus groups, workshops, in-depth interviews, seminars, and testing. The respondent room can accommodate up to 15 people, and the client viewing room can accommodate up to 10 people.
A one-way mirror, air conditioning, a high-quality audio system, and a stable Wi-Fi connection are all standard features. The result is a comfortable and discreet environment suitable for any type of qualitative research.
Studios in Bratislava and Budapest
In addition to Prague, we also offer our clients facilities in Slovakia and Hungary. This allows you to conduct high-quality research and international projects throughout the CEE region using facilities that meet the same high standards.
Bratislava
Located in the heart of Bratislava, our studio offers a comfortable and modern setting for high-quality research and client observation of interviews. The respondent room can accommodate up to 12 people and includes a separate client viewing room. The studio is equipped with air conditioning, Wi-Fi, a TV/projector, and a one-way mirror.
Budapest
The Budapest studio expands research capabilities in the region and is well-suited for both local and international projects that require professional infrastructure and cross-market coordination.
Why use the NMS Research Studios?
🟦 Professional facilities for qualitative research
The studios are designed for focus groups, in-depth interviews, and testing. We prioritize the comfort of participants, moderators, and the client team.
🟦 Online and offline solutions
The studios are designed for focus groups, in-depth interviews, and testing. We prioritize the comfort of participants, moderators, and the client team.
🟦 Experienced moderators
Our moderators have experience across various sectors and topics. They are skilled at leading discussions in a structured, sensitive, and in-depth manner.
🟦 Recruitment for specific target groups
Thanks to our network of recruiters and partners, we are able to reach even hard-to-reach respondent groups.
🟦 One partner for the entire process
From recruitment and moderation to technical support and customer service. You don’t have to piece together a project using multiple vendors.
Q&A
What types of research can be conducted in NMS Studios?
NMS Studios are ideal for focus groups, in-depth interviews, and testing concepts, packaging, or prototypes, as well as for workshops, training sessions, and smaller client meetings. The spaces can be customized to suit the type of project and group size.
In which cities can I find NMS studios?
We have two studios in Prague, one studio in Bratislava, and one studio in Budapest. This allows us to provide high-quality research for international projects in the CEE region.
Are the studios equipped with one-way mirrors?
Yes. The studios are designed for professional qualitative research and allow clients to discreetly observe the discussion or interviews from a separate viewing room.
What is the capacity of the studios?
Capacity varies depending on the specific location and room. In Prague, we offer two types of studios for both smaller and larger groups, including facilities for the client’s team. We select the studio based on the type of research, the number of respondents, and the client’s needs.
Are these studios only suitable for focus groups?
No. In addition to focus groups, they are also suitable for individual interviews, UX and concept testing, workshops, presentations, or internal project meetings.
Can the research be conducted online?
Yes. In addition to in-person sessions, we also offer online focus groups and in-depth interviews via trusted platforms. We can help you choose the right format based on your target audience, topic, and budget.
Do you also provide moderation and recruit respondents?
Yes. We can manage the entire process, from designing the methodology and recruiting respondents to moderating the sessions, as well as providing technical support and client service throughout the project.
How can I book a studio or request a full research project?
Just contact us. Based on your requirements, we will recommend a suitable location, studio type, implementation format, and the scope of support provided by NMS.
