Use data to de-risk product development
Whether you’re at the idea stage, fine-tuning, or planning a re-launch, we’ll help you choose the right type of test and quickly gain confidence for the next step. On one side, we validate the product’s potential and market position; on the other, we fine-tune price, logo, and usability. Start with what you need right now—below is the shortest path to the right subpage.
What do you need to decide? Choose the right test
🟦 New product potential test
Validate whether the idea makes sense to people before you invest in development and launch.
Use it when you need a clear “go / adjust / stop” decision and to identify target segments; the output is a clear recommendation plus key risks and opportunities.
🟦 Pricing research
Find price thresholds, acceptance, and the optimal range—including scenarios for price increases/decreases.
Ideal when launching something new or changing price; the output is a recommended price range and demand impact.
🟦 Logo testing
We test recognition, associations, and preference—ideally in the context of competitors, not just “like / dislike”.
Best when you’re choosing from variants or rebranding; the output is the winning option plus recommendations for your design team.
🟦 User testing (UX usability testing)
We identify where people struggle on your website/app/prototype—and what to fix first for the biggest impact.
Great when conversion is dropping, you’re planning a redesign, or launching a new flow; the output is a prioritised list of issues plus specific recommendations.
How to choose
First, clarify what decision you need to make (go/no-go, what it should cost, what it should look like, how it should work). If you need results “in numbers”, this typically connects to online research or quantitative research.
- Potential — does it have a real chance to succeed, and for whom?
- Price — what’s still acceptable, and where is the optimum?
- UX / usability — where do people get stuck, and what prevents task completion?
Product development: what to test and when
Product development comes down to a few key decisions: can it succeed, what should it cost, what should it look like, and can people actually use it. That’s why you’ll find the 4 most common types of tests here—each leads to a detail page with concrete outputs.
- Test potential before you invest in development and a launch plan.
- A pricing test doesn’t give “one price”, but a recommended range plus impact scenarios.
- Don’t test a logo only on preference—associations and confusion with competitors matter.
- UX testing is cheapest on a prototype, but it still makes sense on a live product.
- When you need “how many / how much”, follow up with quantitative research.
- When you need “why”, complement it with qualitative research.
- The fastest way to a decision is to start from the decision—not the method.
- The output should be recommendations and priorities, not just tables and charts.
- “Go / adjust / stop” is a valid outcome—the goal is to reduce the risk of a bad investment.
- Tests work best when paired with a clear next step (what exactly to change).
