Research on politics and society you can rely on
Do you need to know what people really think — and have data that stands up in the media, with stakeholders, and in decision-making? At NMS, we design research so it matches the population and can be interpreted fairly. See our latest election research on NMS Public, or choose the project type below.
Most common briefs in politics and society
🟦 Election preference research
Understand who (doesn’t) vote for you, what drives decisions, and how support changes over time. You get interpretation you can use in a campaign and internally — not just charts.
Use it when you need a voting model and segments; the output is a trend view plus recommendations for messaging and topics.
🟦 Public opinion research
When you need to back decisions or public communication with representative data — for sensitive topics, reforms, policy proposals, and reputation issues. We design the methodology so conclusions fit the population and are defensible.
It’s a good fit when you’re assessing how an issue affects the public; the output is representative measurement plus argument-ready materials for stakeholders.
How to choose
If you need to track support for parties/candidates and trends over time, go for voting preference polling. If you’re exploring society’s stance on an issue, reform, or the impact of a measure, choose public opinion research. Methodologically, this often rests on quantitative research — typically via online research — and we add other data collection where it helps the objective.
- Elections / party support — you need numbers, segments, trend.
- Topic / measure / reputation — you need representative public attitudes and argument support.
- Not sure — message us — we’ll point you to the right subpage.
Political and social research: what we deliver
We run representative studies that help you decide and communicate — for elections and wider social topics. The key is methodology, sample work, and interpretation, so the data is defensible. We most often start with quantitative fieldwork (e.g., CAWI) and add further steps based on the goal.
- Representative measurement of public attitudes (not a “quick poll”).
- Voting preferences: support for parties, candidates, topics, and trends over time.
- Segmentation of results (who, why, in which groups).
- Methodology you can defend in the media and with stakeholders.
- Outputs usable for decisions and communication (conclusions + recommendations).
- Verified quality standards (ESOMAR, SIMAR).
- Option to build on ongoing publications and context on NMS Public.
