Unlock the full potential of your brand
When you’re working on positioning, target groups, or campaign impact, gut feeling isn’t enough — you need data that stands up against competitors and over time. Choose whether you need to measure brand awareness, understand brand perception and associations, or uncover customer segments.
3 routes to better brand decisions
🟦 Brand awareness
You’ll learn how many people recall your brand (top of mind, unaided, aided) and how you compare to competitors. You’ll get a clear benchmark and recommendations on where strengthening communication will pay off.
Use it for strategy planning, campaign evaluation, or ongoing tracking over time. The output includes awareness metrics + comparison + interpretation.
🟦 Brand perception research
We’ll measure image, associations, emotions, and key attributes — and show what drives preference and what holds it back, including differences across segments. The output is written so you can use it directly in brand strategy and campaigns.
Best if your brand is “known” but not winning, you’re considering repositioning, or you need solid arguments for communication. The output includes an attribute map + benchmark + recommendations for positioning/messaging.
🟦 Customer segmentation
We’ll uncover which groups exist in your market, how they differ, and how to reach them in a way that makes commercial sense. We build segmentation on data and deliver outputs you can use in marketing and product.
Useful when you want to target investment, choose high-potential segments, and stop guessing. The output includes a segmentation model + segment profiles + targeting recommendations.
How to choose
If you need a fast shortcut, use this: awareness = how many people have you “in their head”, perception = why they (don’t) prefer you, segmentation = who you should be relevant for and how to target. The biggest value often comes from combining awareness and perception (you know “how many” and “why”).
- I want a benchmark and a time trend — Brand awareness
- I want to clarify positioning and messaging — Brand perception research
- I want to drive growth (marketing/product) by groups — Customer segmentation
Brand & market analysis: what we can deliver
Brand and market analysis helps you decide on positioning, target groups, and communication investment based on data. Most often, it answers three questions: how many people know you, what they associate with you, and which customer groups are worth focusing on. Outputs typically rely on representative measurement and competitive comparison.
- Brand awareness — top of mind / unaided / aided awareness.
- Brand perception — associations, emotions, attributes, and trust barriers.
- Segmentation — a data model of groups + recommendations for targeting and growth.
- If your brand is “known” but not preferred, start with perception (not awareness).
- If you need to defend budget or track change over time, start with awareness and run tracking.
- If you need to choose target groups and offer, start with segmentation (and validate segment sizes quantitatively).
- A competitive benchmark is a standard component (so decisions aren’t made “in a vacuum”).
- Outputs should be actionable: conclusions + recommendations for strategy and campaigns (not just numbers).
- Segmentation is not “nice personas” — it’s a decision model for investment.
