Market research and UX services: choose the right pillar
Tell us what you need to decide. We’ll recommend the right method and deliver both data and interpretation. Choose a pillar below, or message us and we’ll design a tailored approach.
What we can help you with
Customer experience
When you want to improve the experience in branches, online channels, or across the journey — and base changes on evidence, not gut feel.
Mystery Shopping
Online review monitoring
ASAP Feedback
Shopping behaviour research
Customer satisfaction
Customer experience management
Customer journey
Brand & market analysis
When you’re working on brand growth, positioning vs. competitors, target groups — and want to know what truly drives choice.
Customer segmentation
Brand awareness measurement
Brand perception & evaluation
Product development
When you’re validating a new product, testing a concept, price, or usability — and want to reduce the risk of the wrong decision.
New product potential testing
Logo testing
Pricing research
UX testing
Communication & media
When you need to set targeting and messaging, validate audiences, or measure communication impact.
Politics & society
When you need to understand public/voter attitudes, test messaging, or get inputs for strategy and communication.
Technology & methods
When you need to collect data quickly and reliably (online / quant / qual) and choose the right method for your brief.
Online community
Qualitative research
Quantitative research
Online research
We’ll help you choose the right method
Not sure where to click? Tell us what you’re working on (goal, audience, timeline) and we’ll recommend the right pillar and a concrete approach. If a mixed-method design makes sense, we’ll combine methods to answer the decision in front of you.