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We’d rather pay more, as long as we don’t have to go far. What determines the choice of a grocery chain?

2026-04-08

Store location and consistently low prices top the list of priorities when choosing a grocery chain. However, their weight differs dramatically depending on what type of shopper you are. While loyal customers barely consider price, deal-hunters will switch to a competitor to save just fifty crowns. Older generations and people from smaller towns care about parking, women pay attention to food freshness, and younger shoppers value late opening hours.

Shopping in the hands of AI. Instead of Google, Czechs are asking a chatbot

2026-03-30

Nearly 7 out of 10 Czechs have already tried artificial intelligence, and more and more of them are incorporating it directly into their shopping. Chatbots help users find product information, offer advice on selection, and compare prices. Traditional search engines haven’t lost their dominance yet, but most Gen Zers are already turning to AI for shopping inspiration, according to a February survey by the NMS agency.

Czechs are well informed about skin cancer, yet they do not protect themselves sufficiently from the sun

2026-03-30

Excessive sun exposure can cause skin cancer, yet half of us still get sunburned and turn red on a regular basis. According to a new survey by NMS, 16% of people do not protect themselves from the sun’s rays at all, and others use sunscreen only in extreme cases. At the same time, the Czech Republic ranks among European countries with a high incidence of melanoma—among men, we are even ninth in Europe. However, we are more careful with our children than we are with ourselves.

Where do Czechs look for discounts? Flyers aren’t dead. Especially when it comes to grocery deals

2026-03-30

Czechs combine traditional and digital channels when looking for discounts. But while paper flyers still dominate for everyday purchases, attention is shifting to the online environment for more expensive items such as electronics, clothing, or travel. This is according to a recent NMS study on the shopping behavior of the Czech population.

Why Is Gen Z Turning Away From Brands? The Instagrammy Conference Highlighted Both Mistakes and Best Practices

2026-03-30

Brands that post 4–7 times a week, share clear and practical content—such as tips, discounts, or inspiration—and avoid an overly stylized or insincere tone are significantly more likely to retain the attention of young followers. What, on the other hand, causes Gen Z to unfollow them? The Instagrammy conference, organized by the agencies Konektor and NMS Market Research, offered data-backed answers.

Young people value flexibility, while older generations prefer meal vouchers. Which employee benefits are effective?

2026-03-30

In today’s competitive job market, where companies are vying for every qualified employee, attractive benefits are more important than ever. Research by NMS Market Research shows that when designing a benefits program, it is important to consider not only the type of position but also the age of the employees. Generational differences in preferences for employee benefits are, in fact, more pronounced than you might expect.