Communication that’s backed by data — not gut feel.
We help you understand who you’re talking to, where you can realistically reach your audience, and what actually works. Choose the service based on your situation: you either need to build targeting and messaging on solid foundations (target audience research), or you want to understand how people consume media and content (media & social media research). If you’re looking at the impact of communication on your brand, this also connects to brand perception & evaluation.
Choose a service based on your situation
🟦 Communication audience
Get a deep understanding of your audience and solid inputs for targeting, messaging, and campaign content. You’ll receive segments/personas, motivations and barriers, plus recommendations on what to say and where.
Ideal if you’re planning a campaign or rebrand and don’t want to “shoot in the dark”. The output is an audience profile plus recommendations for channels and messages.
🟦 Media & social media
Learn which media and social platforms your audience follows, what they enjoy, and what content they actually consume. We’ll help you set priorities and anchor your communication strategy in data.
Use it when you’re choosing channels and formats. The output is an audience media profile plus recommendations for strategy and content.
🟦 Advertising effectiveness
Does your advertising deliver on the goals you set? We’ll find out. Whether you choose qualitative or quantitative research, our extensive experience in measuring ad impact lets us design the right solution for your specific needs.
How to choose
If the problem is who to target and what to say, start with target audiences. If the problem is where and how people consume content, go through media & social media. And if you need to quickly validate specific communication materials, communication testing is a strong fit.
- I’m not sure about targeting / personas — start with target audiences.
- I don’t know which media/channels make sense — media & social media.
- I have final creative and want to check impact — communication testing.
Communication & media research: what you’ll get
Communication research helps you decide who to reach, with what, and through which channels. You’ll get practical inputs for communication strategy, targeting, and content — and reduce the risk of wasting budget on messages that don’t resonate. We typically build on either target audiences or media & social media.
- An audience profile — motivations, barriers, needs.
- Segments/personas your marketing and creative teams can use.
- The channels and formats your audience truly uses.
- Validation of which message/creative has the best chance to work.
- Clear recommendations for messaging and tone (not just tables).
- Priorities — what to do now vs. what can wait.
- Outputs delivered as a clear report + recommendations for campaign use.
- We can combine qualitative research and quantitative research depending on the goal.
