ASAP Feedback at a glance
ASAP Feedback helps you measure Customer Experience (CX) and Employee Experience (EX) right after an interaction. You collect feedback through the right channels (online, phone, web, QR, etc.), see results instantly in a dashboard, and connect outputs to your internal systems. Tina, the integrated AI assistant, helps you summarise results fast and extract key themes from comments for decision-making.
Quick summary:
- CX and EX feedback in one solution—from signal to dashboard
- NPS/CSAT/CES tracking with short surveys at the right moment (more here: customer satisfaction measurement)
- Current results + trend over time, filtering by branches/teams/segments
- Data collection channels by context: online (CAWI), phone (CATI), SMS, web pop-up, QR (and more)
- CRM/loyalty integrations + exports to support cross-team work
- Respondent card and contextual analysis (e.g., by customer type or channel)
- Tina (AI) = fast summaries + key themes from open-ended comments directly in the app
- Outputs usable for operations and management—no waiting for manual reporting
When ASAP Feedback makes sense
Use ASAP Feedback when you need to keep customers or employees “in view” as soon as possible after an experience—whether it’s a branch, call centre, e-commerce, service, or B2B account management. If you’re working on a broader CX strategy, this naturally connects to Customer experience management (CXM).
Typical situations:
- you need to catch an issue fast and prevent churn (immediate feedback after a key interaction),
- you want to monitor satisfaction and loyalty continuously (e.g., NPS/CSAT/CES),
- you want to hear the frontline team as well and link EX to service quality.
What benefits you get
- Feedback while it’s still fresh—measured right after the interaction at an important moment in the customer journey.
- Actionable NPS/CSAT/CES tracking—metrics and questionnaire are designed for your operations and can be filtered; more on standard measurement: customer satisfaction measurement.
- Instant dashboard overview—see current results and trends, filter by criteria.
- Connection to internal systems—outputs can be linked to CRM/loyalty and used downstream.
- Multiple channels depending on context—online, phone, SMS, web pop-up, QR, and combinations based on audience and situation.
- Multilingual reporting and global measurement—suitable for multi-market and multi-branch organisations.
- Built by our in-house team—adapts faster to your operations and needs.
Who benefits most from ASAP Feedback
Most often, it’s teams that need to manage experience quality across channels and operations:
- Customer Experience / Customer Care / Contact Center
- Retail / branch network / franchise management
- Marketing & research (insights)
- HR / People (for EX measurement)
If you also need to cover “unsolicited” feedback from public sources, pair it with Online reviews monitoring.
What you get—specifically
We tailor outputs to your operations, but typically you receive:
- Feedback collection set up in agreed channels (online/phone/SMS/web pop-up/QR…), including recommendations for the best mix.
- A short, to-the-point questionnaire to measure satisfaction/loyalty/effort or commercial potential (based on your goal).
- A dashboard for operations and management (current results, trends over time, filtering, analytical tools).
- Exports and reporting—Excel export, print-optimised outputs.
- A respondent card enriched with context from CRM or another database.
- User roles and permissions—multiple access levels for different organisational roles.
- System integrations (e.g., CRM / loyalty) based on what you already use.
- AI support in outputs (Tina)—fast summaries from data, simple visualisations, and the option to deliver outputs in PPT / PDF / Word depending on what the team needs.
Meet Tina: the virtual researcher integrated in ASAP Feedback
Tina works directly with ASAP Feedback data. She can combine open-ended and closed-ended answers, respects your filters, and helps you find what matters—without slow manual report clicking.
Just ask a question: Tina returns a clear summary, a simple chart, or a complete output in PPT / PDF / Word (depending on what you need for internal decisions).
What Tina can do for you
- Summarise results—from a management overview to a structured output (e.g., SWOT).
- Reveal key differences—over time, across channels, or between segments.
- Analyse comments—what people praise, what frustrates them, which trends appear.
- Flag weak spots—where you need to react quickly.
- Recommend next steps—what to improve, which KPIs to watch, where change will be most visible.
For working with data collected via ASAP Feedback, we use Boardia dashboards & reporting. Where else you can meet Tina is shown in the overview of our research platforms.
Which collection channels and data sources we cover
Based on where customers decide and where it makes sense to collect feedback, we can set up, among others:
🟦 Online surveys (CAWI)
Distributed via customer databases or national online panels
🟦 Telephone interviews (CATI)
Often combined with CAWI for wider reach and higher response rates
🟦 Web pop-up surveys
Immediate feedback in the context of an online visit
🟦 Exit interviews (CAPI)
Face-to-face interviews conducted by an interviewer on a tablet—ideal for stores or fieldwork
🟦 Reviews scraping
Automated collection of public feedback from platforms such as Google Reviews
🟦 QR codes
A fast and simple way for customers to leave feedback on the spot
Optional add-ons (when you want more than collection and reporting)
NPS Bar – benchmarking the bar in your industry
Compare your NPS to the market: benchmarks for 10 segments across CZ, HU and SK, published continuously in a reporting app.
- 300 brands, 30,000+ ratings (quarterly)
- fast performance comparison across segments
- a baseline for goal-setting and prioritising improvements
Online Reviews Monitoring – keep reviews under control
Automatically collects reviews for branches and puts them into clear reporting—so you don’t miss anything.
- multi-platform monitoring + data integration
- AI analysis of comments and topics
- alerts, benchmarking, KPI tracking and response options
Our satisfied clients include
Questions & answers
What is ASAP Feedback and what is it used for?
ASAP Feedback is a solution for collecting and reporting customer and employee feedback so you can react to issues as early as possible and manage CX/EX continuously.
Which metrics can be measured in ASAP Feedback (NPS/CSAT/CES)?
Depending on your goal, we can measure satisfaction, loyalty, and customer effort—typically using standard metrics such as NPS, CSAT, or CES.
Which feedback collection channels do you support?
You can combine online surveys (CAWI), telephone interviews (CATI), web pop-ups, QR codes, SMS, and other approaches; reviews scraping can be part of the setup as well.
Can ASAP Feedback be connected to our CRM or loyalty programmes?
Yes— the platform is designed for connecting outputs to internal systems and integrations, including Excel exports and print-ready outputs.
Who on our team can see the results, and how is access managed?
The solution supports multiple access levels and user permissions so everyone sees only what they need.
Is ASAP Feedback suitable for employee feedback (EX) as well?
Yes—EX measurement is part of the concept, because frontline employee feedback often explains why CX works or fails.
What if we also need benchmarking or work with online reviews?
You can use add-ons such as NPS Bar (benchmarking) or Online Reviews Monitoring (collection and AI analysis of reviews).
